Cynthia Grant joins Birches Health as VP of Clinical
Cynthia Grant, Ph.D., has joined Birches Health as Vice President of Clinical, overseeing clinical strategy and execution, including scaling evidence-based care.
Dr. Grant has more than 20 years of experience in behavioral health across clinical practice, health system leadership, academia and digital care. Previously, Grant served as VP of Clinical Strategy at Grow Therapy and head of clinical care at Rula Health.
Grant holds a PhD in Social Work from Loyola University Chicago and an Executive MBA from the University of Colorado Denver, bringing a combined clinical and business perspective to Birches' virtual care model and its commitment to delivering specialized treatment at scale.
"Throughout my career, I've been drawn to work that expands access to high-quality mental health care," said Grant. "Behavioral addictions, including gambling, represent a growing national challenge, and specialty care is the next evolution in how we respond. Birches' commitment to this work is what drew me to the team, and I'm excited to help strengthen its clinical foundation as it scales."
Throughout her time in the industry, what Grant “started to see and hear is the need for specialized care. Payers know that when an individual has a specialty condition and they don’t get into care with a provider who knows how to treat that specialty condition, they don’t actually get better,” she stated.
“Dr. Grant has dedicated her career to improving how behavioral health care is delivered, measured, and supported, emerging as one of the industry’s foremost clinical experts,” Elliott Rapaport, founder and CEO of Birches, added. “Her leadership raises the ceiling of what Birches Health can deliver for patients, partners, and the broader US healthcare system.”
At Birches, Grant is tasked with developing different care pathways, from individual to group to family therapy, as well as more peer support, which is crucial to addiction recovery, per Grant.
“I do think that Birches is doing something very unique, and that we’re doing it the right way to be able to set up this national footprint of gambling disorder treatment,” Grant said. “Certain conditions need a specialized provider, and that is what we’re offering.”
