Behavioral Health Business published a new trend piece on the recent surge in behavioral health investment, spotlighting Birches Health as a leading example of where the market appears headed:

"Behavioral health investors are done with broad strokes. Niche focus — a specific condition, an underserved population — that’s where the real funding conversations are happening now."

"Perhaps it doesn’t get more specific than Birches Health, a virtual gambling addiction provider, which landed $20 million in September. While the provider offers a very specific set of services, it addresses a growing problem: online gambling, particularly sports betting… This trend appears to have convinced investors it’s worth the bet."

Full article (paywall)