Regen and Birches Health join forces on Responsible Gambling
Regen, the automated savings platform built for sports bettors, today announced a partnership with Birches Health, the leading national provider of specialized treatment for gambling addiction. Regen users will have direct access to clinical care from Birches Health, and the two companies will jointly run responsible gaming education initiatives through Responsible Gaming Education Month in September and beyond.
Together, Regen and Birches cover a wide range of player support. Regen helps users keep play sustainable and passively build financial wellness away from gambling apps through automated savings from a small percentage from every entry, win or loss. Birches Health, meanwhile, provides insurance-covered clinical treatment for those whose gambling habits have crossed the line into a serious problem that necessitates specialized care. Through this partnership, Regen will spotlight Birches Health's resources and feature a direct referral pathway within its app, along with collaborative content to help educate players about engaging in healthy ways.
"Most people who bet are doing it for entertainment and are able to stay in control. Regen exists to help keep it that way, and to help them build financial wellbeing away from the book while they play," said Daniel Prior, Co-Founder and CEO of Regen. "A smaller portion of bettors need clinical support, which is not something we are equipped to give them. Birches is the leader in providing that type of expert care, and we are proud that they are now just a tap away inside the app."
Birches Health Founder and CEO Elliott Rapaport added, “We are glad to join forces with Regen to meet players where they are, help them develop sustainable habits, and increase awareness and access to treatment for anyone who may end up needing it.”
About Regen
Founded in 2025 by Daniel Prior and Ben Bleier, Regen automatically triggers savings and investment from every entry, win, and loss across sportsbook, fantasy sports, and prediction market accounts. Users connect their accounts, set a savings percentage, and continue playing as usual while Regen moves money into an FDIC-insured wallet in the background. Regen is available on the App Store and via the Underdog app. Underdog has invested through its GuardDog responsible gaming fund. For more, visit regeninvest.co or email hello@regeninvest.co.
About Birches Health
Birches Health is the leading national clinical provider of specialized treatment for gambling addiction and other modern digital addictions, with care covered by insurance and state funding. Birches’ mission is to increase access to convenient, comprehensive care and resources for individuals facing challenges related to gambling disorder and other compulsive behaviors. For press inquiries, please reach out to birches@hermespr.co. If interested in a partnership, please email partnerships@bircheshealth.com or visit bircheshealth.com/partners.
