Betflow Partners with Birches Health to Expand Access to Problem Gambling Treatment
Betflow, the sports betting discovery platform powered by sports data company Odditt, has formed a partnership with Birches Health to expand responsible gambling education efforts and create direct access to referral connections with professional treatment services.
The announcement comes during Problem Gambling Awareness Month, observed each March to spotlight gambling-related harm, promote prevention strategies, and highlight the availability of treatment and recovery services nationwide.
Through the partnership, Betflow will integrate direct access to specialized care and connect users to custom Responsible Gaming content and educational resources developed by Birches Health. The two companies will also collaborate on co-branded awareness campaigns throughout the year.
Birches Health is the country's leading provider of specialized treatment for problem gambling and related modern digital addictions, offering insurance-covered online care services and clinician-led resources.
Betflow runs on Odditt's proprietary data feeds, pulling from decades of historical stats, contextual trends, and real-world factors like rivalries, coaching histories, weather, and player relationships. The app covers more than 100 global leagues, including over a dozen women's leagues, and is built for both analytical and casual bettors, while maintaining a strong commitment to responsible play.
The partnership is designed to ensure clinically validated treatment options and support tools are visible and accessible to as many American bettors as possible. By embedding educational materials and clear referral access within its ecosystem, Betflow aims to reinforce responsible play as a core part of the user experience.
“Providing betting research tools comes with a responsibility to make support clear and accessible,” said Matt Bresler, CEO of Odditt. “Through this initiative with Birches Health, our users have a direct connection to top-quality professional assessment and treatment services, while reinforcing our commitment to building a sustainable, informed betting community.”
“The first time I met Matt, it was clear that he genuinely cares about Responsible Gaming and creating a sustainable community of engaged, informed bettors,” said Dan Pozner, Vice President of Partnerships at Birches Health. “We are looking forward to collaborating with him and the Betflow team to build awareness and resources to support that rapidly growing user base.”
About Odditt
Odditt is a sports data and analytics company pioneering the next generation of betting discovery and intelligence tools. By combining proprietary data systems, advanced content engines, and user-first design, Odditt builds products that make sports betting more informed, accessible, and enjoyable.
The company's newly launched app, Betflow, showcases that vision by turning complex data into a fun, intuitive betting discovery experience. Currently in a seed fundraising round, Odditt is focused on scaling Betflow's growth and commercializing its betting simulation technologies for B2B partners.
Founded by a team of data engineers and sports industry veterans, Odditt is reimagining how fans and sportsbooks interact with data-driven insights.
Learn more at www.odditt.com.
About Birches Health
Birches Health is the leading national clinical provider of specialized treatment for problem gambling and other modern digital addictions, covered by insurance and state funding. Birches Health's mission is to provide convenient, comprehensive care and resources for individuals facing challenges related to gambling disorder and other behavioral addictions.
For more information, visit Birches Health at bircheshealth.com or email partnerships@bircheshealth.com.
